Upwards is a UAE national initiative and a technology company dedicated to developing cutting-edge solutions that address global challenges and drive sustainability. Our commitment to technology extends beyond mere innovation—we focus on creating impactful, future-ready solutions that make a real difference.

Through its operating companies, Upwards delivers pioneering, competitive, and highly dependable products and systems to both public and private sector clients, generating substantial commercial and societal value.

At Upwards, we embody the spirit of the falcon—rising with precision, focus, and resilience. Falcons do not just fly; they ascend with intent, just as we empower businesses to enhance their capabilities through advanced IT solutions. We believe that when technology is harnessed with purpose, it fuels progress, unlocks potential, and drives transformation. Aligned with this vision, Upwards actively supports the UAE’s strategic agenda to embrace technology and artificial intelligence, positioning the nation as a global leader in innovation and excellence.